M. Ingwer
Empathetic Marketing
How to Satisfy the 6 Core Emotional Needs of Your Customers
Gebonden Engels 2012 9780230340275
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Specificaties
ISBN13:9780230340275
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US
Hoofdrubriek:Strategisch management, Reclame en verkoop, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction
PART I: A VITAL NEEDS BASED APPROACH
The Business of Meeting Vital Needs
The Shift: Working Toward a Vital Needs-Based Approach
PART II: THE VITAL NEEDS
Self-Expression
Belonging
Recognition
Control
Care
Growth
Epilogue
PART I: A VITAL NEEDS BASED APPROACH
The Business of Meeting Vital Needs
The Shift: Working Toward a Vital Needs-Based Approach
PART II: THE VITAL NEEDS
Self-Expression
Belonging
Recognition
Control
Care
Growth
Epilogue
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