Marian Salzman,
Ira Matathia
Next. Now.
Trends for the Future
Paperback Engels 2007 9780230600010Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.
Specificaties
ISBN13:9780230600010
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:320
Uitgever:Palgrave Macmillan
Hoofdrubriek:, Marketing, Reclame en verkoop, Strategisch management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Know the Now What's Next? Countdown to 2010 Rites of Purification: Body and Soul Loving and Lusting Family Styles At Home Playtime and Escapes Sports of Sorts You Call This Work? Business Next How Commerce and Media Work Us: Next Persuasion Faux Money You Are What Influences You 360-Degree Branding Conclusion
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan