Brilliant Pitch

<p>About the author </p> <p>Acknowledgements </p> <p>&nbsp;</p> <p>1&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; So how good are you... really?</p> <p>2&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; It's OK if you haven't done it before: the importance of clarity</p> <p>3 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Basic mistakes: ever seen Dragons' Den...?</p> <p>4 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How not to make assumptions – finding out what they really want</p> <p>5 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Now do your homework (sorry - no substitute)</p> <p>6 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The most important ‘p’ in pitch... is people</p> <p>7 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; About teamwork</p> <p>8 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The time to win the pitch is before you do the pitch</p> <p>9 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Anytime, anyplace, anywhere: the 'elevator pitch'</p> <p>10 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What to do when what they want is not the same as what they need</p> <p>11 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pitching for entrepreneurs: backing the rider or backing the horse</p> <p>12 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Victory is not about coming up with the right answer</p> <p>13 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pitching to procurement professionals</p> <p>14 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Busking it: how to pitch without a pitch</p> <p>15 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Magic, theatre, genius and other myths about pitching</p> <p>16 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Masterclass: it doesn't get any better than this</p> <p>&nbsp;</p>