Brilliant Copywriting
How to craft the most interesting and effective copy imaginable
Paperback Engels 2009 9780273727347Samenvatting
Craft the most effective copy imaginable.
If you’ve ever tried to create a really persuasive piece of copy that grabs your reader’s attention, then you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, that’s exactly what this book does.
Brilliant outcomes Excite and persuade people with words Learn the trade secrets of top-notch writers Get results by getting people to read and act on your words
‘Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.’ Wally Olins, Chairman, Saffron Brand Consultants
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
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