Introduction to Public Relations

Table of contents

Introduction

Part One - What is Public Relations?

1. What is public relations?

2. What do PR practitioners do?

3. What is a 'Public' and why is it necessary?

4. Ethics and Public Relations

Part Two - Skills in Public Relations

5. An introduction to international Public Relations

6. Writing Press Releases

7. Communicating by objectives - planning and executing the PR campaign

8. Crisis or response management

Part Three - Reconceptualizing PR

9. The Stockholm Accords

10. Conclusions

 

Contributors:

Sue Wolstenholme, Kristina Laco, Eva Maclaine, Paul Noble, Professor Ronel Rensburg, Toni Muzi Falconi, Professor Sven Hamrefors.

 

Features

• Learning outcomes for each chapter
• Frequent case studies
• Lots of exercises and questions to provoke thinking around the concepts and practices discussed.
• Extracts from Media Control, the spectacular achievements of propaganda;  by Noam Chomsky

 

List of Case Studies 

Brent Spar

Practitioner diaries from Croatia (banking), Saudi Arabia (UNESCO) and Germany (Consultancy)

The Arab Spring

The Post Office

Laws and sexuality

Tehran - official policy on PR

The Co-operative bank

The Cornish Crisp Company

Practitioner comment on working within the tobacco industry

Skype - virtual command centre

Human trafficking awareness campaign

Voter education in Zambia

'Kick Polio Out of Africa' campaign

Margaret Thatcher puts BA into a Tailspin

London Fire Brigade

Unilever

Heathrow Terminal 5

Emergency landing in the Hudson River