R. Foster
Coca-Globalization
Following Soft Drinks from New York to New Guinea
Gebonden Engels 2008 9780312238711Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Specificaties
ISBN13:9780312238711
Taal:Engels
Bindwijze:Gebonden
Uitgever:Palgrave Macmillan US
Hoofdrubriek:Mens en maatschappij, Algemeen management
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- advisering
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