Christian Madsbjerg is samen met Mikkel Rasmussen oprichter van ReD associates. Beiden hebben als consultant vele Fortune 500-bedrijven geholpen problemen op een nieuwe manier te benaderen en op te lossen.
Meer over Christian MadsbjergInspired by his work with companies like Ford and Coca-Cola, Madsbjerg's Sensemaking is a provocative stand against the "tyranny" of the algorithm and an impassioned argument that human intelligence, informed by the study of the humanities, remains essential to success.
We live in the age of algorithms. But what happens when number crunching fails to solve a company's problems? Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with the culture, language, and history of customers. He calls this technique "sensemaking" and illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and solve their thorniest problems.
In a time when liberal arts graduates fear for their prospects, Sensemaking is a welcome, transformative vision for success in the twenty-first century.
