The Truthful Art
Data, Charts, and Maps for Communication
Paperback Engels 2016 9780321934079Samenvatting
No matter what your actual job title, you are-or soon will be-a data worker. Every day, at work, home, and school, we are bombarded with vast amounts of free data collected and shared by everyone and everything from our co-workers to our calorie counters. In this highly anticipated follow-up to The Functional Art-Alberto Cairo's foundational guide to understanding information graphics and visualization-the respected data visualization professor explains in clear terms how to work with data, discover the stories hidden within, and share those stories with the world in the form of charts, maps, and infographics.
In The Truthful Art, Cairo transforms elementary principles of data and scientific reasoning into tools that you can use in daily life to interpret data sets and extract stories from them.
The Truthful Art explains:
- The role infographics and data visualization play in our world
- Basic principles of data and scientific reasoning that anyone can master
- How to become a better critical thinker
- Step-by-step processes that will help you evaluate any data visualization (including your own)
- How to create and use effective charts, graphs, and data maps to explain data to any audience
The Truthful Art is also packed with inspirational and educational real-world examples of data visualizations from such leading publications as The New York Times, The Wall Street Journal, Estado de S(c)o Paulo (Brazil), Berliner Morgenpost (Germany), and many more.
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Inhoudsopgave
Introduction: The Island of Knowledge and the Shoreline of Wonder
PART I: FOUNDATIONS
1. What We Talk About When We Talk About Visualization
2. The Five Qualities of Great Visualizations
PART II: TRUTHFUL
3. The Truth Continuum
4. Of Conjectures and Uncertainty
PART III: FUNCTIONAL
5. Basic Principles of Visualization
6. Exploring Data With Simple Charts
7. Visualizing Distributions
8. Revealing change
9. Seeing Relationships
10. Mapping Data
11. Confidence and Significance
PART IV: PRACTICE
12. On Creativity and Innovation
An Epilogue on What Lies Ahead
Rubrieken
- Advisering
- Algemeen management
- Coaching en trainen
- Communicatie en media
- Economie
- Financieel management
- Inkoop en logistiek
- Internet en social media
- IT-management / ICT
- Juridisch
- Leiderschap
- Marketing
- Mens en maatschappij
- Non-profit
- Ondernemen
- Organisatiekunde
- Personal finance
- Personeelsmanagement
- Persoonlijke effectiviteit
- Projectmanagement
- Psychologie
- Reclame en verkoop
- Strategisch management
- Verandermanagement
- Werk en loopbaan