Casebook on General Management in Asia Pacific
Gebonden Engels 1999 9780333717912Samenvatting
This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan