Casebook on General Management in Asia Pacific

Gebonden Engels 1999 9780333717912
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.

Specificaties

ISBN13:9780333717912
Taal:Engels
Bindwijze:gebonden

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Inhoudsopgave

Preface.- Introduction: Why is Asia Pacific the Focus of Attention in the Business World Today ?.- PART 1: WESTERN BUSINESSES IN ASIA PACIFIC.- New Potential in Asia Pacific?; F. Bidault, G. Taucher & T. Thian Ser.- Competing in Deregulated Markets; D. Turpin.- Dealing with Cross-Cultural Issues; D. Turpin & J. Burdet-Taylor.- Managing Labour Relations; D. Turpin.- Managing Crisis and Ethical Problems; D. Turpin, J. Miller & P. Goetschin.- Strategic Planning for External Environment Changes; D. Turpin.- Implementing Global Strategies in Asia; P. Killing.- PART 2: ASIAN BUSINESSES IN ASIA PACIFIC.- Domestic Competition in Japan; D. Turpin, C. Lovelock & J. Miller.- Competing in the Asia-Pacific Region; D. Turpin, G. Klaas, V.K. Jolly, G. Taucher, X. Shen, S. Hamilton, J.B. Kassarjian, L. Sjoblom, D. Wylie & N. Kumar.- PART 3: ASIAN BUSINESSES IN GLOBAL COMPETITION.- From Internal Management Excellence to International Business Competencies; D. Hover, D. Turpin, P. Jenster & J. D'Cruz.- Competing in the World Market with Information Technology; S. Vandermerwe, C. Lovelock, C.B. Huycke, M.D. Oliff, D.A. Marchand & K.A. Bechler.- Finding Complementary Competencies: Managing Business in Europe through Alliances and Partnership; J. Miller, G. Taucher, D. Turpin.- Competing in COMECON Countries; R.C. Howard & R.S. Collins.- Shifting from National to Regional Organization Structures; P.M. Rosenzweig.- Index.</p>

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