The Culture Factor

Name: The Culture Factor
Price: 129.48 EUR
Availability: InStock
Author: Mark Neal

Cross-National Management and the Foreign Venture

Gebonden Engels 1998 9780333722138

€ 129,48

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Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.