New Developments and Approaches in Consumer Behaviour Research

Preface PART ONE: CONSUMER VALUES AND LIFESTYLE Food-Related Lifestyle in France and Germany; K.G. Grunert, K.Brunso & L.Bredahl Consumer Values in West and East Germany; S.Joseph Towards a Revision of Schwartz's Values Inventory: Some Exploratory Findings; Y.Odin, J-Y. Vinais & P.Valette-Florence PART TWO: SOCIAL BELIEFS AND SOCIAL MEANING OF CONSUMPTION The Role of Television in the Construction of Consumer Reality; L.J.Strum & T.C.O'Guinn Sportswear as an Expression of How the Consumer Society has Evolved: The Example of the 'Fun-Wear'; P.Hetzel PART THREE: COMMUNICATION AND INFORMATION BEHAVIOUR Market Reactions to Integrated Communication; F-R. Esch Lexical Analysis: A Method for Understanding 'What is Said' and 'How it is Said' in Marketing Messages; M-L. Gavard-Perret & J.Moscarola PART FOUR: AFFECT, MOTIVATION AND PERSONALITY Measuring Affect and Emotion toward a Brand with a Smiling Face Scale; E.Vernette An Empirical Investigation of the Relationships betweenValues, Motivations and Personal Goals; A. Jolibert & G.Baumgartner PART FIVE: CONSUMER DECISION PROCESSES AND BEHAVIOUR Product Knowledge, Consumer Knowledge and Brand Loyalty: Some Empirical Evidence about their Relationships; A. Amine Empirical Analysis of Price Response Functions; I.Balderjahn Optimum Stimulation Level as a Determinant of Exploratory Behaviours: Some Empirical Evidence; J-L.Giannelloni PART SIX: ENVIRONMENTAL ASPECTS OF CONSUMER BEHAVIOUR The Reaction of German Consumers to French Nuclear Testing; B.Walliser & T.Froehlicher Environmental Aspects of Consumer Behaviour in Germany; F.Wimmer An Investigation of the Handling of Solid Waste in the Consumption Cycle; P. Buchholz PART SEVEN: CROSS-CULTURAL CONSUMER BEHAVIOUR RESEARCH Assessing Measurement Equivalence in Cross-National Consumer Behaviour Research: Principles, Relevance and Application Issues; R.Sinkovics, T.Salzberger & H.H. Holzmuller Measuring Cross Cultural Acceptance of an Innovation: The Case of Low-Alcohol Wine; R.d'Hauteville & R.E.Goldsmith PART EIGHT: QUALITATIVE METHODS IN CONSUMER BEHAVIOUR RESEARCH Consumer Ambivalence: Perspectives Gained from Shopping with Consumers; T.M.Lowry, C.Otnes & L.J.Shrum Hard versus Soft Laddering: Implications for Appropriate Use; G.Botschen & E.Thelen