Ganguly,
Ashok Ganguly
Business-Driven Research & Development
Managing Knowledge to Create Wealth
Ingenaaid Engels 1999 9780333776506
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
Specificaties
ISBN13:9780333776506
Taal:Engels
Bindwijze:ingenaaid
Aantal pagina's:202
Uitgever:Palgrave Macmillan
Verschijningsdatum:18-6-1999
Hoofdrubriek:Strategisch management
Lezersrecensies
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Inhoudsopgave
Preface Introduction - What is Business-Driven R&D Some Gleanings from Recent Publications Knowledge and its Management Moving out of the Comfort Zone - the Role of Business Leaders Innovation - Linking Science and Technology to Markets Interactive Networks and Innovations The Human Factor Tracking and Assessing Risks Epilogue Appendix I: Creating a Project Proposal Appendix II: The Business-Driven R&D Process Appendix III: Managing Risk - Targets for Project Teams References
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