Roger Shuy
Linguistic Battles in Trademark Disputes
Gebonden Engels 2002 9780333997581
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.
Specificaties
ISBN13:9780333997581
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Woordenboeken en taal, Woordenboeken en taal
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Foreword The Battle over Linguists and Law A Very Brief Introduction to Linguistics for Lawyers Generic vs. Secondary Meaning: Registry Hotel v. Hospitality Mgt. Teaching a Jury About Meaning: Warren v. Prestone Sounding Alike and Meaning Alike: ConAgra v. Hormell Descriptiveness: Nouns and Modifiers: Woodroast v. Restaurants Unlimited The Meaning of a Patronymic Prefix: Quality Inns c. McDonalds Sounding, Looking, and Meaning Different: AMR Pharm v. American Home Products Differences in the Ingredients, Qualities and Characteristics of the Products: Pyewacket v. Mattel Going Beyond Competing, Company and Product Names: AutoNation USA v. CarMax Using Foreign Language Words in Trademarks: Alixandre Furs v. Alexandros Furs Disclaiming Dealership Authorization: Matrix Essentials v. F & M. Distributors Using Linguistics Tools and Thinking in Trademark Disputes Some Suggestions for Linguists Some Suggestions for Attorneys Power, Control, and the Ownership of Language References Cases Discussed
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan