Christian Madsbjerg is samen met Mikkel Rasmussen oprichter van ReD associates. Beiden hebben als consultant vele Fortune 500-bedrijven geholpen problemen op een nieuwe manier te benaderen en op te lossen.
Meer over Christian MadsbjergA FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017)
Humans have become subservient to algorithms. Every day brings a new Moneyball fix - a maths whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking.
Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings.
Too many companies have lost touch with the humanity of their customers, while marginalising workers with arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from 'quant' thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.
In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking 'connoisseurs' like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.
