William R. King
Marketing Scientific And Technical Information
Gebonden Engels 2019 1e druk 9780367020927Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
Specificaties
ISBN13:9780367020927
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:248
Uitgever:Taylor & Francis
Druk:1
Lezersrecensies
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Inhoudsopgave
Other Titles of Interest -- Preface -- Introduction -- Introduction -- Marketing Scientific and Technical Information -- STI Dissemination: Issues and Opportunities -- The STI User and Market -- Introduction -- STI Acquisition and the Firm -- A Model of User Behavior for Scientific and Technical Information -- Problems and Prospects in the Segmentation of the STI Market -- The STI Product -- Introduction -- Product Planning for Effective Scientific and Technical Information -- Increasing the Utilization of Scientific and Technical Information -- The Distribution of STI -- Introduction -- Channel Theory and STI Distribution -- Marketing of Information Services: Strategie Considerations in Channel Selection -- Developing a Better Understanding of STI Marketing -- Introduction -- An Experiment in the Application of Marketing Theory to the Marketing of STI Products and Services -- On the Evaluation of Scientific-T echnical Information Systems -- On the Buying and Using of Scientific and Technical Information by Organizations -- An Agenda for the Future -- Participants in Conference on Marketing Scientific and Technical Information
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan