John F. Wilson,
Ian Jones,
Steven Toms
A Search for Competitive Advantage
Case Studies in Industrial History
Gebonden Engels 2021 1e druk 9780367024154Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how British industrial firms achieved a competitive advantage.
With contributions on industrial cartelisation, organisational structure, the quality of British management, marketing and trade marks, labour relations, and technological innovation, this volume provides an array of fascinating insights into industrial history.
Of interest to business and economic historians, this shortform book also provides analysis and illustrative case-studies that will be valuable reading across the social sciences.
Specificaties
ISBN13:9780367024154
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:94
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Geschiedenis, Algemeen management, Inkoop en logistiek, Marketing
Thema:
1DDU Verenigd Koninkrijk, Groot-Brittannië
3MN 19e eeuw, ca. 1800 tot ca. 1899
3MP 20e eeuw, ca. 1900 tot ca. 1999
Lezersrecensies
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Inhoudsopgave
Introduction John F. Wilson, Ian Jones, and Steven Toms 1. The origins of competitive advantage in the marketing of branded packaged consumer goods: Colman’s and Reckitt’s in early Victorian Britain Roy Church and Christine Clark 2. The cartel in oregrounds iron: trading relationships in the raw material for steel Peter King Oregrounds iron: Afterword Peter King 3. ‘Made in Britain’? National trade marks and merchandise marks: the British experiences from the late nineteenth century to the 1920s David M. Higgins Made in Britain: A retrospective analysis David M. Higgins Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan