Jack Banks
Monopoly Television
Mtv's Quest To Control The Music
Gebonden Engels 2019 9780367316914Levertijd ± 11 werkdagen
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Samenvatting
In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and
Specificaties
ISBN13:9780367316914
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:304
Uitgever:Taylor & Francis Ltd
Thema:
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Inhoudsopgave
Constructing Video Dreams: Music Video in a Commercial Culture -- Part 1 The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV's Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV's Corporate Intrigue and Sagging Ratings -- Part 2 The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies' Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative Expression
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan