Catriona Miller,
Hazel Marshall,
Linda Green
Creating TV Formats
From Inception to Pitch
Gebonden Engels 2022 1e druk 9780367506513Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Draws on the authors’ extensive careers in television to describe the process of creating a successful media format, presenting the tricks and techniques you need to create, develop and sell your own formats.
Each chapter addresses a key elements of a good format, such as audience, structure or business, and shows how they work in current successful formats.
Includes insightful case studies based on interviews with experienced television professonals such as Stephen Lambert, creator of Undercover Boss and Gogglebox.
Teaches students to create a format bible that will enable them to create a defined set of rules which will make their format recognisable, repeatable and capable of evolving.
Specificaties
ISBN13:9780367506513
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:148
Uitgever:Taylor & Francis
Druk:1
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan