World Tourism Cities
A Systematic Approach to Urban Tourism
Paperback Engels 2021 1e druk 9780367629120Samenvatting
• Uniquely offers students a comprehensive guide to world tourism cities from, historical factors that shaped globalisation to current trends and issues around planning, management and marketing looking to future trends such as sustainability, smart cities, crisis and rise of new urban touristic spaces. Content is appropriate for 12 – 14 week courses.
• Topical and timely subject that will increasingly be taught as a specific module at UG level, given there will be even more focus on strategic urban tourism given Covid19.
• The range of features included in the book to aid understanding and show applications, the case studies were seen as a particular strength.
• International approach in content and case's
• Author team
• Incorporates range of perspectives.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan