Media Today
Mass Communication in a Converging World
Gebonden Engels 2022 8e druk 9780367680329Samenvatting
- Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them.
- Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.
- Coverage of convergence and its impact is incorporated into every chapter.
- A range of pedagogical materials in the print book and online help students become savvy media consumers and producers, including historical timelines of each media industry; media literacy questions that develop students‘ critical thinking skills; case studies that bring theory to life; and study aids including flashcards and practice quizzes.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan