Isabelle Frochot
Practical Guide to Managing Tourist Experiences
Gebonden Engels 2021 1e druk 9780367894467Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
• Timely and fills a gap by offering students a practical guide to tourist experience in a sequential way. Experience economy is becoming prominent and there is a need to understand and manage such experience in a tourism context. It is a core component of tourism degrees.
• It will offer students an understanding of how the experience is lived by the tourist and how tourism providers can manage that process as well as develop successful experimental marketing interventions. No other book looks at the tourist experience from industry perspective.
• Unique approach by organising the book around pre, during and post trip, which aligns with thinking about innovation, user - led design and co-creation.
Specificaties
ISBN13:9780367894467
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:204
Uitgever:Taylor & Francis
Druk:1
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan