Consumption, Identity and Style
Marketing, meanings, and the packaging of pleasure
Paperback EN 1990 9780415011518Samenvatting
First Published in 1990. This is a book about the meaning of our lives as consumers. It is about leisure, lifestyle, and markets in todays consumer culture. In 1986 one measure of peoples use of time in Britain identified television watching as the major activity for both men and women outside paid employment and sleeping.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
