Anders Gronstedt
The Customer Century
Lessons from World Class Companies in Integrated Communications
Paperback Engels 2011 9780415512787Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
Specificaties
ISBN13:9780415512787
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:252
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Leiderschap, Algemeen management, Communicatie en media, Leiderschap
Lezersrecensies
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Inhoudsopgave
Introduction; Chapter 1 Integrating Communications in 3-D; Chapter 2 First Dimension; Chapter 3 Second Dimension; Chapter 4 Third Dimension; Chapter 5 An Integrated Case Study; Chapter 6 Integrating Communications Professionals; Chapter 7 Integrating High-Tech and High-Touch;
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan