Jacquie L'Etang
Public Relations in Britain
A History of Professional Practice in the Twentieth Century
Paperback Engels 2013 9780415651196Levertijd ± 11 werkdagen
Gratis verzonden
Samenvatting
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
Specificaties
ISBN13:9780415651196
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:290
Uitgever:Taylor & Francis Ltd
Hoofdrubriek:Geschiedenis, Communicatie en media
Thema:
1DDU Verenigd Koninkrijk, Groot-Brittannië
3MP 20e eeuw, ca. 1900 tot ca. 1999
Lezersrecensies
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Inhoudsopgave
Preface. British Public Relations: Definitions and Debates. Propaganda, Information, and Intelligence (1914-45). Establishing the Profession (1945-60). The Shape of Things to Come: The Emergence of Consultancy (1948-69). Professional Dilemmas: Public Relations, Media, and Politics (1948-70). Crime and Punishment: Codes and Regulation (1948-98). Educational Developments (1948-98). Implications and Conclusions. Appendices: Researching the History of British Public Relations: An Account of Methods Employed. List of Interviewees. Interview Guide.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan