E-Marketing
Applications of Information Technology and the Internet within Marketing
Gebonden EN 2011 9780415677271Samenvatting
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesnt mean, however, that old marketing tools are no longer relevant.
In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.
Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
Specificaties
Lezersrecensies
Anderen die dit boek kochten, kochten ook
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Richard van Kray€ 22,99 -
Diana Kander€ 18,50
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Derk Remmelink€ 47,-
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Harro Willemsen€ 24,95
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Neil Rackham€ 31,95
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan