Plain Language and Ethical Action
A Dialogic Approach to Technical Content in the 21st Century
Paperback EN 2015 9780415741040Samenvatting
This volume examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences' needs in an ethical way. Applying a new framework to identify situations in which audiences will benefit from plain language, it offers in-depth profiles that show how six organizations produce effective plain-language content. A case study of a European group based in Sweden is included along with results from interviews with plain-language experts around the world. Intended for use in courses in information design, technical and professional communication, and other areas, it is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan