Albert N. Greco,
Jim Milliot,
Robert Wharton
The Book Publishing Industry
Gebonden Engels 2013 3e druk 9780415887250Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
Specificaties
ISBN13:9780415887250
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:500
Uitgever:Taylor & Francis
Druk:3
Hoofdrubriek:Mens en maatschappij, Marketing
Thema:
1KBB Verenigde Staten van Amerika, VS
Lezersrecensies
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Inhoudsopgave
Chapter 1 Book Publishing: An Introduction
Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution
Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis
Chapter 4 Business Operations
Chapter 5 The Editorial Process
Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs
Chapter 7 Marketing and Selling Books
Chapter 8 The Book Publishing Confronts the Twenty-First Century’s Challenges
Glossary
Appendix
Bibliography
Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution
Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis
Chapter 4 Business Operations
Chapter 5 The Editorial Process
Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs
Chapter 7 Marketing and Selling Books
Chapter 8 The Book Publishing Confronts the Twenty-First Century’s Challenges
Glossary
Appendix
Bibliography
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan