Cathrine Jansson-Boyd,
Peter Bright
Consumer Neuroscience
Theory and Application
Paperback Engels 2023 9780443135811Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Final sections provide a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions.
Specificaties
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Inhoudsopgave
1. Introduction<br>2. An Overview of the Brain<br>3. Neuroscience Methods: Understanding Application<br>4. Neuroscience: A Lifespan Perspective<br>5. Visual Neuroscience<br>6. Memory and Learning<br>7. Multi-Sensory Neuromarketing<br>8. Attention, Awareness, and Consciousness<br>9. Understanding Emotions<br>10. Decision-Making<br>11. Neuromarketing Case Studies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan