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Can We Do That?

Outrageous PR Stunts That Work - and Why Your Company Needs Them

Paperback Engels 2007 9780470043929
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Consumenten worden overspoeld met advertenties en PR-berichten. Met zoveel bedrijven die vechten om een beperktere hoeveelheid aan geld, kunt u zich afvragen hoe u de boodschap van uw bedrijf kan verspreiden. In 'Can We Do That?' worden diverse PR-stunts bekeken die u verbaasd doen staan en u inspireren anders te denken en nieuwe, creatieve manieren te vinden om uw bedrijf niet onopgemerkt te laten.

PR goeroe Peter Shankman beschrijft een aantal van de meest bizarre, buitensporige en soms rare PR-stunts aller tijden. 'Can We Do That?' laat zien hoe u zelf een effectieve PR-campagne kan ontwikkelen.

Specificaties

ISBN13:9780470043929
Trefwoorden:public relations
Taal:Engels
Bindwijze:paperback
Aantal pagina's:212
Druk:1
Hoofdrubriek:Marketing

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Geef uw waardering

Zeer goed Goed Voldoende Matig Slecht

Inhoudsopgave

Acknowledgments.

Chapter 1. Who Am I, and Why the Heck Should You Listen to Me?
You don't know me from anyone-but I'm known. And I've gotten my clients known. Who am I? Why should you listen to me?

Chapter 2. PR Basics.
What IS PR? What is GOOD PR? What is BAD PR? What makes reported want to listen? What makes them want to shut you off and block your e-mail from their system? What makes reported and the public happy? What makes them unhappy?

Chapter 3. Coming Up with the Off-the-Wall Idea, and Making It Stick.
Talking about how no to be afraid of reaction to an idea, the beginnings of how to think differently, ways to get into that kind of think-different mindset, getting out of the office and into a good brain...ROAR to get your idea approved!

Chapter 4. Coming Up with and Implementing the Big Idea-Part One.
WebDive 2000 and our first of many "ARE YOU INSANE?" comments.

Chapter 5. Coming Up with and Implementing the Big Idea-Part Two.
The Flying Fingers Yarn Bus-Best Campaign of 2005.

Chapter 6. Coming Up with and Implementing the Big Idea-Part Three.
The AirTroductions Launch-One website, over 250 media outlets around the world.

Chapter 7. Coming Up with and Implementing the Big Idea and what Happens When It's Too Successful?
The RegisterFree.Com Free Domain Name Hour-Or, how to shut down the Internet.

Chapter 8. What Happens When You Lose Your Voice?
Legal has just told you to shut up. Or a 60 Minutes crew is waiting in your lobby. No matter how much fun PR is, there's always crisis management to think of. A Primer.

Chapter 9. You Don't Have to run Over Someone to Get Press.
It's not about celebrity all of the time. In fact, sometimes it can be, just by note being.

Chapter 10. What Happens When Your Perfectly Thought-Out Plan Hits a Snag?
When your parachute opens and you get spun around, line twists are often the result. Kicking out of them tends to work and get you down safely. Here's how to kick out of potential snags that could leave you hung up.

Chapter 11. Putting It All Together.
Wrap-ups, what we've learned, what if something happens that we didn't talk about.

Chapter 12. The Resources Section!

Places to get more info, websites, mailing lists, groups, organizations, etc.
Index

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Can We Do That?