Jack Reigle
Positioning for Architecture and Design Firms
Gebonden Engels 2011 9780470472255
Verwachte levertijd ongeveer 16 werkdagen
Samenvatting
This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients. The author guides the reader to address issues of firm identity, including an understanding of how to create the market positioning desired, using a series of hierarchical steps and decisions. The reader will learn from approximately twelve case studies of firm positioning that will be written from original research to provide helpful reinforcement of material.
Specificaties
Lezersrecensies
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Inhoudsopgave
Preface.
<p>Acknowledgements.</p>
<p>Introduction.</p>
<p>Chapter 1. Future Tense.</p>
<p>Chapter 2. Positioning.</p>
<p>Chapter 3. Firm Identity and Purpose.</p>
<p>Chapter 4. Markets and Services.</p>
<p>Chapter 5. The Marketing System.</p>
<p>Chapter 6. Organization Development.</p>
<p>Chapter 7. Advanced Research and Open Innovation.</p>
<p>APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.</p>
<p>Afterword: THE FUTURE OF THE DESIGN PROFESSION.</p>
<p> About the Book.</p>
<p>Index.</p>
<p>Acknowledgements.</p>
<p>Introduction.</p>
<p>Chapter 1. Future Tense.</p>
<p>Chapter 2. Positioning.</p>
<p>Chapter 3. Firm Identity and Purpose.</p>
<p>Chapter 4. Markets and Services.</p>
<p>Chapter 5. The Marketing System.</p>
<p>Chapter 6. Organization Development.</p>
<p>Chapter 7. Advanced Research and Open Innovation.</p>
<p>APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.</p>
<p>Afterword: THE FUTURE OF THE DESIGN PROFESSION.</p>
<p> About the Book.</p>
<p>Index.</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan