Social Network Analysis in Telecommunications
Gebonden Engels 2011 9780470647547Samenvatting
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships
The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.
Reveals how telecommunications companies can effectively enhance their relationships with customers
Provides the groundwork for defining social network analysis
Defines the tools that can be used to address social network problems
A must–read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Preface.</p>
<p>Acknowledgments.</p>
<p>Part I: Foundation of Social Network Analysis.</p>
<p>Chapter 1: An Introduction to Social Network Analysis.</p>
<p>Chapter 2: Formal Methods for Network Analysis.</p>
<p>Chapter 3: Theoretical Foundation.</p>
<p>Chapter 4: Measures of Power and Influence.</p>
<p>Part II: Social Network Analysis Case Study.</p>
<p>Chapter 5: Telecommunications Environment.</p>
<p>Chapter 6: Social Network Modeling.</p>
<p>Chapter 7: Assessing the Social Network Model.</p>
<p>Chapter 8: Evaluating the Business Results.</p>
<p>Chapter 9: Final Remarks for the Case Study.</p>
<p>Part III: SAS Capabilities for Social Network Analysis.</p>
<p>Chapter 10: Basic Statistics.</p>
<p>Chapter 11: Overview of the Link Analysis Node.</p>
<p>Chapter 12: Visualization Capabilities for Social Network Analysis.</p>
<p>Chapter 13: A Note about OPTGRAPH.</p>
<p>Bibliography.</p>
<p>About the Author.</p>
<p>Index.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
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- strategisch management
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