Op werkdagen voor 23:00 besteld, morgen in huis Gratis verzending vanaf €20
, , , , e.a.

Managing Business Relationships, 3e

Paperback Engels 2011 9780470721094
Verkooppositie 2797Hoogste positie: 2797
Verwachte levertijd ongeveer 15 werkdagen

Samenvatting

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company′s relationships and its position in the network is a central, but often misunderstood aspect of business.
This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.
Features:
Provides a structured way to understand business networks and their meaning for the practicing manager.
Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.
Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.
The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.

Specificaties

ISBN13:9780470721094
Taal:Engels
Bindwijze:paperback
Aantal pagina's:252
Druk:3
Verschijningsdatum:2-9-2011
ISSN:

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

About the Authors
Preface
Chapter 1. The Importance of Business Relationships
Chapter 2. What are Business Relationships All About?
Chapter 3. Relationships with Customers
Chapter 4. Relationships with Suppliers
Chapter 5. The Economics of Business Relationships
Chapter 6. Intermediation in Business Relationships
Chapter 7. Technology and Business Networks
Chapter 8. Managing in Networks
Chapter 9. Developing the Practice of Business Networking
Index

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        Managing Business Relationships, 3e