Orchestrating Success
Improve Control of the Business with Sales & Operations Planning
Gebonden Engels 1992 9780471132271Samenvatting
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company′s business plan and each department′s operations, accurately anticipate changes in customer′s needs and significantly improve a firm′s competitive position with an enhanced level of customer satisfaction.
Specificaties
Lezersrecensies
Inhoudsopgave
Synchronizing with the Marketplace.
Conducting the Process.
Establishing Responsibilities.
Preparing the Data.
Operating the Process.
Implementing the Process.
Appendices.
Index.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan