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′This Business Has Legs′

How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

Paperback Engels 1996 9780471147497
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Samenvatting

"Only in America could a would–be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." – Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot." – Bob Rice Pet Rock Promoter

"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step–by–step how he did it." – Steve Dworman Publisher, Infomercial Marketing Report

"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it′s a very early Henry Moore ..." – Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!

Specificaties

ISBN13:9780471147497
Trefwoorden:adverteren
Taal:Engels
Bindwijze:paperback
Aantal pagina's:224
Druk:1
Verschijningsdatum:12-6-1996
ISSN:

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Inhoudsopgave

A Hollywood Adventure.
Hat in Hand.
An Irresistible Product.
Shooting Suzanne.
A Virtual Start Up.
Ambushed.
$100,000,000.
A Cultural Icon.
Epilogue.
Peter′s Time Line.
Index.

Managementboek Top 100

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        ′This Business Has Legs′