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Global Strategy and the Organization

Paperback Engels 2007 9780471250296
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In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That s why students need a strategic framework that they can apply in a global setting.

In GLOBAL STRATEGY AND ORGANIZATION, awarding–winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:

Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
 Convert global presence into global competitive advantage
 Cultivate a global mindset
 Strive to reinvent the rules of the global game

Each chapter focuses on a specific, action–oriented issue. Reports on the activities of real firms, such as Wal–Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author s findings.


Aantal pagina's:224
Uitgever:John Wiley & Sons


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Chapter 1. The Challenge of Globalization.

Chapter 2. Developing a Global Expansion Strategy.

Chapter 3. Analysis of Wal–Mart s Global Expansion.

Chapter 4. Building Global Competitive Advantage.

Chapter 5. Cultivating a Global Mindset.

Chapter 6. Leveraging Knowledge Across the Global Network.

Chapter 7. Creating and Managing Global Business Teams.

Chapter 8. Transforming the Global Game.

Chapter 9. Globalization in the Digital Age.



Name and Subject Index.

Company Index.

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