Global Strategy and the Organization

Paperback Engels 2007 9780471250296
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That s why students need a strategic framework that they can apply in a global setting.

In GLOBAL STRATEGY AND ORGANIZATION, awarding–winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:

Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
 Convert global presence into global competitive advantage
 Cultivate a global mindset
 Strive to reinvent the rules of the global game

Each chapter focuses on a specific, action–oriented issue. Reports on the activities of real firms, such as Wal–Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author s findings.

Specificaties

ISBN13:9780471250296
Taal:Engels
Bindwijze:paperback
Aantal pagina's:224

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Inhoudsopgave

Chapter 1. The Challenge of Globalization.
<p>Chapter 2. Developing a Global Expansion Strategy.</p>
<p>Chapter 3. Analysis of Wal–Mart s Global Expansion.</p>
<p>Chapter 4. Building Global Competitive Advantage.</p>
<p>Chapter 5. Cultivating a Global Mindset.</p>
<p>Chapter 6. Leveraging Knowledge Across the Global Network.</p>
<p>Chapter 7. Creating and Managing Global Business Teams.</p>
<p>Chapter 8. Transforming the Global Game.</p>
<p>Chapter 9. Globalization in the Digital Age.</p>
<p>Notes.</p>
<p>Bibliography.</p>
<p>Name and Subject Index.</p>
<p>Company Index.</p>

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        Global Strategy and the Organization