Global Strategy and the Organization
Paperback Engels 2007 9780471250296Samenvatting
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That s why students need a strategic framework that they can apply in a global setting.
In GLOBAL STRATEGY AND ORGANIZATION, awarding–winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:
Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
Convert global presence into global competitive advantage
Cultivate a global mindset
Strive to reinvent the rules of the global game
Each chapter focuses on a specific, action–oriented issue. Reports on the activities of real firms, such as Wal–Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author s findings.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Chapter 2. Developing a Global Expansion Strategy.</p>
<p>Chapter 3. Analysis of Wal–Mart s Global Expansion.</p>
<p>Chapter 4. Building Global Competitive Advantage.</p>
<p>Chapter 5. Cultivating a Global Mindset.</p>
<p>Chapter 6. Leveraging Knowledge Across the Global Network.</p>
<p>Chapter 7. Creating and Managing Global Business Teams.</p>
<p>Chapter 8. Transforming the Global Game.</p>
<p>Chapter 9. Globalization in the Digital Age.</p>
<p>Notes.</p>
<p>Bibliography.</p>
<p>Name and Subject Index.</p>
<p>Company Index.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan