Albin G. Seaberg
Menu Design
Merchandising and Marketing
Gebonden Engels 1991 4e druk 9780471289838Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
Specificaties
ISBN13:9780471289838
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:224
Uitgever:John Wiley & Sons Inc
Druk:4
Hoofdrubriek:, Marketing, Reclame en verkoop
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Producing a Menu.
Type and Paper for a Better Menu.
Menu Copy.
The Menu Cover.
Menu Strategy.
Menu Demographics.
Menu Economics.
Appetizers and Desserts.
Soups, Salads, Sandwiches, and Side Orders.
Meats and Poultry.
Seafood.
The Multiple-Operation Menu.
Specialty Menus.
Restaurant Variety Equals Menu Variety.
The Breakfast Menu.
The Hospital/Health Care Menu.
The Ethnic Menu.
The Health and Fitness Menu.
Making the Menu Do More.
The Drink List.
The Wine List.
Creative Menus.
Two Decades of Menu Change and Continuity.
The Most Common Menu Mistakes.
Index.
Type and Paper for a Better Menu.
Menu Copy.
The Menu Cover.
Menu Strategy.
Menu Demographics.
Menu Economics.
Appetizers and Desserts.
Soups, Salads, Sandwiches, and Side Orders.
Meats and Poultry.
Seafood.
The Multiple-Operation Menu.
Specialty Menus.
Restaurant Variety Equals Menu Variety.
The Breakfast Menu.
The Hospital/Health Care Menu.
The Ethnic Menu.
The Health and Fitness Menu.
Making the Menu Do More.
The Drink List.
The Wine List.
Creative Menus.
Two Decades of Menu Change and Continuity.
The Most Common Menu Mistakes.
Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan