Julia I. Walker
Nonprofit Essentials
The Capital Campaign
Paperback Engels 2004 9780471684299Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Preparation. Planning. Execution. It's all here!
Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization’s case stand out among the competition.
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Specificaties
ISBN13:9780471684299
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:192
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:, Financieel management, Non-profit
Lezersrecensies
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Inhoudsopgave
Introduction.
1. Before Beginning Your Capital Campaign.
2. Preparing for the Capital Campaign.
3. Campaign Structure: Timetables, Gift Tables, and Goals.
4. Effective Campaign Leadership.
5. Making a Compelling Case.
6. Prospect Identification, Cultivation, and Solicitation.
7. Strategies That Motivate Donors.
8. Repositioning Your Organization through the Capital Campaign.
Rules of the Road.
Index.
1. Before Beginning Your Capital Campaign.
2. Preparing for the Capital Campaign.
3. Campaign Structure: Timetables, Gift Tables, and Goals.
4. Effective Campaign Leadership.
5. Making a Compelling Case.
6. Prospect Identification, Cultivation, and Solicitation.
7. Strategies That Motivate Donors.
8. Repositioning Your Organization through the Capital Campaign.
Rules of the Road.
Index.
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