James Wynbrandt
Flying High
How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World′s Most Turbulent Industry
Paperback Engels 2006 9780471756989
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman′s friends, associates, and high–ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
Specificaties
ISBN13:9780471756989
Taal:Engels
Bindwijze:paperback
Aantal pagina's:224
Uitgever:John Wiley & Sons
Hoofdrubriek:Algemeen management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<p>Introduction 1</p>
<p>CHAPTER 1 The Journey Begins 7</p>
<p>CHAPTER 2 Have I Got a Deal for You 23</p>
<p>CHAPTER 3 Morris Air Spreads Its Wings 39</p>
<p>CHAPTER 4 Off to Southwest 55</p>
<p>CHAPTER 5 Opening Up New Skies 73</p>
<p>CHAPTER 6 A Different Kind of Airline 85</p>
<p>CHAPTER 7 Preparing for Departure 103</p>
<p>CHAPTER 8 JetBlue Takes Flight 121</p>
<p>CHAPTER 9 Making Air Travel Entertaining 139</p>
<p>CHAPTER 10 Keeping Customers Happy 151</p>
<p>CHAPTER 11 The Technology Advantage 163</p>
<p>CHAPTER 12 Getting the Word Out in Style 177</p>
<p>CHAPTER 13 Dealing with Disaster 193</p>
<p>CHAPTER 14 Preserving the Culture 213</p>
<p>CHAPTER 15 Looking to the Future 225</p>
<p>CHAPTER 16 David Neeleman s Rules for Succeeding in Any Business 243</p>
<p>JetBlue Timeline 255</p>
<p>Acknowledgments 263</p>
<p>Notes 265</p>
<p>Index 289</p>
<p>CHAPTER 1 The Journey Begins 7</p>
<p>CHAPTER 2 Have I Got a Deal for You 23</p>
<p>CHAPTER 3 Morris Air Spreads Its Wings 39</p>
<p>CHAPTER 4 Off to Southwest 55</p>
<p>CHAPTER 5 Opening Up New Skies 73</p>
<p>CHAPTER 6 A Different Kind of Airline 85</p>
<p>CHAPTER 7 Preparing for Departure 103</p>
<p>CHAPTER 8 JetBlue Takes Flight 121</p>
<p>CHAPTER 9 Making Air Travel Entertaining 139</p>
<p>CHAPTER 10 Keeping Customers Happy 151</p>
<p>CHAPTER 11 The Technology Advantage 163</p>
<p>CHAPTER 12 Getting the Word Out in Style 177</p>
<p>CHAPTER 13 Dealing with Disaster 193</p>
<p>CHAPTER 14 Preserving the Culture 213</p>
<p>CHAPTER 15 Looking to the Future 225</p>
<p>CHAPTER 16 David Neeleman s Rules for Succeeding in Any Business 243</p>
<p>JetBlue Timeline 255</p>
<p>Acknowledgments 263</p>
<p>Notes 265</p>
<p>Index 289</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan