Robert Goldscheider
Licensing Best Practices Set
Gebonden EN 2006 9780471794431Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.
Specificaties
ISBN13:9780471794431
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:840
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:Algemeen management, Algemeen management, Juridisch
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan