Mark Gabbott,
Gillian Hogg
Consumers and Services
Paperback Engels 1998 9780471962694Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
Specificaties
ISBN13:9780471962694
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:300
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
THE SERVICE CONSUMER.
Consumers and Services.
Pre-Consumption of Services.
Consuming Services.
Evaluating Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.
CONCLUSION.
Conclusion.
Index.
Consumers and Services.
Pre-Consumption of Services.
Consuming Services.
Evaluating Services.
THE SERVICE CONSUMER IN CONTEXT.
The Tourism and Travel Consumer.
The Professional Services Consumer.
The Financial Services Consumer.
The Healthcare Consumer.
The Charity Consumer.
CONCLUSION.
Conclusion.
Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan