Gerrit Antonides,
W. Fred van Raaij
Cases in Consumer Behaviour
Paperback Engels 1999 9780471987819Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.
Specificaties
ISBN13:9780471987819
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:184
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:, Marketing
Thema:
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin).
Yarner Water (A. Fagraeus, et al.).
The Body Shop: Societal Values in the Store (G. Antonides).
Attitudes Towards Recycling of Household Waste (M. Piacentini).
The Case of the Model Railway Purchase (E. Kirchler & C. Rodler).
But Marriage Means Sharing -
Doesn't It..? (C. Burgoyne).
'No One Buys No Name Trainers...' (M. Hogg & S. Herelle).
I'm in Control (J. Mannak & J. Schoormans).
Product Placement (D. Read).
Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij).
Food Shopping Styles in Hungary (J. Simon, et al.).
Hurry -
Only Whilst Stocks Last...? (E. Betts & P. McGoldrick).
Consumer Borrowing Decisions (R. Ranyard).
A Single Currency for Europe -
The Euro (W. Van Raaij & Y. van Everdingen).
Age-Lite (P. Klumb).
Dissatisfied with Doing the Dishes (J. Loef).
The Behaviour of the Young Towards Luxury Products (D. Allérès).
Pasta in Europe (G. Panigyrakis & C. Veloutsou).
Andrex Comes Out of the Closet (A. Yentis & J. Bond).
Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).
Yarner Water (A. Fagraeus, et al.).
The Body Shop: Societal Values in the Store (G. Antonides).
Attitudes Towards Recycling of Household Waste (M. Piacentini).
The Case of the Model Railway Purchase (E. Kirchler & C. Rodler).
But Marriage Means Sharing -
Doesn't It..? (C. Burgoyne).
'No One Buys No Name Trainers...' (M. Hogg & S. Herelle).
I'm in Control (J. Mannak & J. Schoormans).
Product Placement (D. Read).
Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij).
Food Shopping Styles in Hungary (J. Simon, et al.).
Hurry -
Only Whilst Stocks Last...? (E. Betts & P. McGoldrick).
Consumer Borrowing Decisions (R. Ranyard).
A Single Currency for Europe -
The Euro (W. Van Raaij & Y. van Everdingen).
Age-Lite (P. Klumb).
Dissatisfied with Doing the Dishes (J. Loef).
The Behaviour of the Young Towards Luxury Products (D. Allérès).
Pasta in Europe (G. Panigyrakis & C. Veloutsou).
Andrex Comes Out of the Closet (A. Yentis & J. Bond).
Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan