Kedron Thomas
Regulating Style
Intellectual Property Law and the Business of Fashion in Guatemala
Paperback Engels 2016 9780520290976Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
Specificaties
ISBN13:9780520290976
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:328
Uitgever:University of California Press
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Inhoudsopgave
List of Illustrations Acknowledgments Introduction 1. Economic Regulation and the Value of Concealment 2. The Ethics of Piracy 3. Brand Pollution 4. Fiscal and Moral Accountability 5. Making the Highlands Safe for Business Conclusion: Late Style Notes References Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan