Hospitality Management
An Introduction
Paperback Engels 1998 2e druk 9780582312715Samenvatting
This comprehensive text serves as a basic reader for students on introductory hospitality management programmes or non-specialist but related degrees such as tourism and business studies, both at undergraduate and postgraduate level. It provides students with a solid grounding in the industry, covering all sectors of the hospitality industry, both commercial and non commercial, and sets it within the context of the tourism industry. Hospitality Management: An Introduction second edition breaks away from tradition by looking at the wider industry, such as the brewing industry, theme parks and the timeshare industry.
Specificaties
Lezersrecensies
Inhoudsopgave
- The Hospitality Industry; its links with tourism and travel
- Profile of the Accommodation Industry
- Internationalisation and Growth within the Hotel Industry
- Hotel Management; dimensions and structure
- Aspects of Management
- Accommodation Operations
- Legislation
- Restaurant and Fast Food
- Contract Catering
- Brewing Industry
- Leisure and Theme Parks
- Trends in the Hospitality Industry for the next millennium
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
