Augustus
Image and Substance
Paperback EN 2010 9780582894211Samenvatting
Augustus Caesar was a fascinating and controversial man arguably the most important figure in Roman history. A shrewd politician, he was able to achieve ultimate power in Rome. His political life (44 BC AD 14) was dedicated to convert the failing Republic to a successful Principate which lasted for centuries, and his political legacy lives on today.
This biographical study of Augustus seeks to expose the calculating methods used throughout his political life, arguing that they disguised the ruthlessness of his climb to the top and his subsequent hold on it, while enhancing his successes. Focusing on Augustus as the first spin doctor, Barbara Levicks polemic interpretation emphasises the methods of his acquisition and maintenance of power and gives central importance to the deviousness and manipulation at the heart of his success.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
