Brian Fling is an authority in the field of in mobile user experience and designing for multiple contexts.

Meer over Brian Fling

Brian Fling

Mobile Design and Development

Name: Mobile Design and Development
Author: Brian Fling

Practical Techniques for Creating Mobile Sites and Web Apps

Paperback Engels 2009 1e druk 9780596155445

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Samenvatting

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. 'Mobile Design and Development' fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax.

If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, 'Mobile Design and Development' provides you with the knowledge you need to work with this rapidly developing technology.

'Mobile Design and Development' will help you:
- Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context
- Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps
- Work with flows, prototypes, usability practices, and screen-size-independent visual designs
- Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future
- Learn how to justify a mobile product by building it on a budget

Specificaties

ISBN13:9780596155445

Taal:Engels

Bindwijze:paperback

Aantal pagina's:309

Uitgever:O'Reilly

Druk:1

Hoofdrubriek:IT-management / ICT

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Over Brian Fling

Brian Fling is an authority in the field of in mobile user experience and designing for multiple contexts. He has worked with hundreds of businesses from early stage start-ups to Fortune 50 companies to leverage a variety of mediums, like mobile devices, to design for the the needs and context of real people. Author of O'Reilly Media's Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps, Brian goes in depth into the design principles involved in creating compelling mobile experiences for this new era of multiple devices and context. As well as explore the rapidly growing area of how to easily design and build a mobile site and web app, how to deal with devices practically and how to translate an experience to a variety of mobile devices. Brian is a frequent author and speaker on the issues on mobile design, the mobile web and mobile user experience, teaching people how to leverage mobile all over the world. Brian is also the founder and president of pinch/zoom (pinchzoom.com), a design and development agency specializing on mobile experiences helping clients like Best Buy, Lonely Planet and others dive into the world of mobile.

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Inhoudsopgave

Preface

1. A Brief History of Mobile
-In the Beginning
-The Evolution of Devices

2. The Mobile Ecosystem
-Operators
-Networks
-Devices
-Platforms
-Operating Systems
-Application Frameworks
-Applications
-Services

3. Why Mobile?
-Size and Scope of the Mobile Market
-The Addressable Mobile Market
-Mobile As a Medium
-The Eighth Mass Medium: What's Next?
-Ubiquity Starts with the Mobile Web

4. Designing for Context
-Thinking in Context
-Taking the Next Steps

5. Developing a Mobile Strategy
-New Rules
-Summary

6. Types of Mobile Applications
-Mobile Application Medium Types

7. Mobile Information Architecture
-What Is Information Architecture?
-Mobile Information Architecture
-The Design Myth

8. Mobile Design
-Interpreting Design
-The Mobile Design Tent-Pole
-Designing for the Best Possible Experience
-The Elements of Mobile Design
-Mobile Design Tools
-Designing for the Right Device
-Designing for Different Screen Sizes

9. Mobile Web Apps Versus Native Applications
-The Ubiquity Principle
-When to Make a Native Application
-When to Make a Mobile Web Application

10. Mobile 2.0
-What Is Mobile 2.0?

11. Mobile Web Development
-Web Standards
-Designing for Multiple Mobile Browsers
-Device Plans
-Markup
-CSS: Cascading Style Sheets
-JavaScript

12. iPhone Web Apps
-Why WebKit?
-What Makes It a Mobile Web App?
-Markup
-CSS
-JavaScript
-Creating a Mobile Web App
-Web Apps As Native Apps
-PhoneGap
-Tools and Libraries

13. Adapting to Devices
-Why Is Adaptation a “Necessity”?
-Strategy #1: Do Nothing
-Strategy #2: Progressive Enhancement
-Strategy #3: Device Targeting
-Strategy #4: Full Adaptation
-What Domain Do I Use?
-Taking the Next Step

14. Making Money in Mobile
-Working with Operators
-Working with an App Store
-Add Advertising
-Invent a New Model

15. Supporting Devices
-Having a Device Plan
-Device Testing
-Desktop Testing
-Usability Testing

16. The Future of Mobile
-The Opportunity for Change

Index