David Mercer
Marketing
Paperback Engels 1995 2e druk 9780631196389Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Specificaties
ISBN13:9780631196389
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:576
Uitgever:John Wiley and Sons Ltd
Druk:2
Hoofdrubriek:, Marketing, Reclame en verkoop
Thema:
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Acknowledgement.
1. Introduction.
2. The Customer.
3. Marketing Research and Information.
4. Market Positioning and Segmentation.
5. Product or Service Decisions.
6. New Products.
7. Pricing Decisions.
8. Distribution Decisions.
9. Advertising.
10. Other Forms of Promotion.
11. Selling and Sales Management.
12. International Marketing.
13. The External Environment.
14. Marketing Planning.
Index.
1. Introduction.
2. The Customer.
3. Marketing Research and Information.
4. Market Positioning and Segmentation.
5. Product or Service Decisions.
6. New Products.
7. Pricing Decisions.
8. Distribution Decisions.
9. Advertising.
10. Other Forms of Promotion.
11. Selling and Sales Management.
12. International Marketing.
13. The External Environment.
14. Marketing Planning.
Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan