Dennis Kavanagh
Election Campaigning
The New Marketing of Politics
Paperback Engels 1995 9780631198116Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.
Specificaties
ISBN13:9780631198116
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:288
Uitgever:John Wiley and Sons Ltd
Thema:
1DDU Verenigd Koninkrijk, Groot-Brittannië
Lezersrecensies
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Inhoudsopgave
List pf Figures.
List of Tables.
Preface.
Acknowledgements.
Introduction.
1. New Campaign Communications.
2. Context.
3. Political Communications: Conservatives.
4. Political Communications: Labour.
5. Public Opinion Polls.
6. Private Opinion Polls.
7. Uses and Limits of Political Marketing.
8. Mass Media: Press.
9. Mass Media: Television.
10. Americanization.
11. Conclusion.
List of Interviewees.
References.
Index.
List of Tables.
Preface.
Acknowledgements.
Introduction.
1. New Campaign Communications.
2. Context.
3. Political Communications: Conservatives.
4. Political Communications: Labour.
5. Public Opinion Polls.
6. Private Opinion Polls.
7. Uses and Limits of Political Marketing.
8. Mass Media: Press.
9. Mass Media: Television.
10. Americanization.
11. Conclusion.
List of Interviewees.
References.
Index.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan