David Mercer
Marketing
The Enyclopedic Dictionary
Paperback Engels 1999 9780631211266Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
Key book features: Offers the reader a highly practical reference guide.Gives an authoritative and comprehensive overview of the whole field of marketing.Provides extensive cross-referencing enabling easy reference from one entry to another.Developed over the past half decade with contributions from marketing experts and organizations.
Specificaties
ISBN13:9780631211266
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:432
Uitgever:John Wiley and Sons Ltd
Hoofdrubriek:, Algemeen management, Marketing, Reclame en verkoop
Lezersrecensies
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Inhoudsopgave
1. Introduction.
2. Marketing Research.
3. Consumer Behaviour.
4. The External Environment.
5. Positioning.
6. The Product or Service.
7. New Products.
8. Pricing.
9. Distribution.
10. Advertising.
11. Promotion.
12. Selling and Sales Management.
13. Meetings.
14. International Marketing.
15. Marketing Planning.
2. Marketing Research.
3. Consumer Behaviour.
4. The External Environment.
5. Positioning.
6. The Product or Service.
7. New Products.
8. Pricing.
9. Distribution.
10. Advertising.
11. Promotion.
12. Selling and Sales Management.
13. Meetings.
14. International Marketing.
15. Marketing Planning.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan