Brian Moeran
Japanese Advertising Agency
An Anthropology of Media and Markets
Paperback Engels 1996 1e druk 9780700705030
Verwachte levertijd ongeveer 11 werkdagen
Samenvatting
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Specificaties
ISBN13:9780700705030
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:350
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Naslagwerken, Mens en maatschappij
Serie:ConsumAsian Series
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan