Anandi Ramamurthy
Imperial persuaders
Images of Africa and Asia in British advertising
Paperback Engels 2003 9780719063794Levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Specificaties
ISBN13:9780719063794
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:256
Uitgever:Manchester University Press
Hoofdrubriek:, Reclame en verkoop
Serie:Studies in Imperialism
Thema:
1DDU Verenigd Koninkrijk, Groot-Brittannië
1F Azië
1H Afrika
3ML 18e eeuw, ca. 1700 tot ca. 1799
3MN 19e eeuw, ca. 1800 tot ca. 1899
3MP 20e eeuw, ca. 1900 tot ca. 1999
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Acknowledgements
List of Illustrations
1. Advertising and colonial discourse
2. Soap advertising, the trader as civiliser and the scramble for Africa
3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
4. Tea advertising and its ideological support for vertical control over production
5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
6. Corporate advertising, decolonisation and the transition to neo-colonialism
7. Conclusion
Bibliography
Index
List of Illustrations
1. Advertising and colonial discourse
2. Soap advertising, the trader as civiliser and the scramble for Africa
3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
4. Tea advertising and its ideological support for vertical control over production
5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
6. Corporate advertising, decolonisation and the transition to neo-colonialism
7. Conclusion
Bibliography
Index
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan